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Chef Wears Raw Ingredients From His ‘MENU’ on His Face to Create a Series of Creepy Self-Portraits

Chef Wears Raw Ingredients From His ‘MENU’ on His Face to Create a Series of Creepy Self-Portraits Read full article

17 March 2017, 5:21 pm
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Seafood

MENU is a scrumptious photography project, created by chef Robbie Postma of the J. Walter Thompson Amsterdam cafeteria and photographer Robert Harrison, where Robbie literally wears his menu right on his face creating a series of creepy self-portraits. Instead of showing off finished plates of food to bring patrons into the cafeteria, they visualized the raw, unprocessed ingredients right on the chef’s head. Robbie and Robert paid close attention to the fine details while creating each meal by hand without the use of digital manipulation. The creative duo explained more about the stunning project in further detail on their website.

When creating these images, Postma and Harrison stuck to the same principles and values a chef would when creating a menu: paying a lot of attention to the details, the composition, the preparation and of course the ingredients. From cutlery to coffee bean, every component is painstakingly prepared to produce the ultimate effect. And every grain of rice was added by hand, without the aid of digital manipulation. MENU is hand crafted. Just like the best food.

The whole project took a year to complete from start to finish and each image is the result of a lengthy process of research, testing of materials, preparation, art direction, planning and of course experimenting – most shots taking sometimes up to nine hours to prepare. (read more)

spices
Spices

sweets
Sweets

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Wine

A post shared by Robbie Postma (@robbie_postma) on

Vegetables

A post shared by Robert Harrison (@therealrobertharrison) on

Meat

At JWT we’re all about creativity, innovation – & if you’ve been here at lunch you’ll know: food. Introducing #MENU https://t.co/cZvpsdqbfK

— J. Walter Thompson (@JWTAmsterdam) March 9, 2017

photos via MENU

via Adweek

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